Adobe Creativity Tour

ACT is a challenge-based platform that gives fans access to exclusive assets and Adobe’s powerful tools to create artwork inspired by their favorite artists and festivals. Creators submit their designs for a chance to win the ultimate fan experience and our artists hand-pick the winners. After nearly three years of challenges, ACT has expanded to 18 territories across 6 languages to connect fans from around the world. ACT helps reignite fans’ creative flame, proving that when music and design come together, creativity thrives. 

Creative Direction: Louie Zuniga & Judy Rummell
Design & Art Direction: Anna Haggerty
Copywriter: Adam Tillinghast

Adobe creativity tour AWARDS

  1. One Show, Design Merit, Innovation in Lockdown

  2. One Show, Shortlist

 

Adobe Creativity tour partnerships

In 2020 & 2021, we partnered with Lady Gaga, Marshmello, Young Thug, and the largest global music festival, Electric Daisy Carnival: Las Vegas. Creative challenges included: designing a poster on what Lady Gaga’s Chromatica looks like in your eyes, remixing Marshmello’s iconic helmet, and designing a jacket inspired by Young Thug’s new album, Punk, plus more.

Click to watch the #LadyGagaxAdobe “Rain On Me” Poster Challenge

Click to watch the #MarshmelloxAdobe Helmet Remix Challenge

Click to watch the #YoungThugxAdobe Jacket Print Challenge

Published digital media

All digital banners below were designed by Anna Haggerty.

In the press

Fan artwork submissions